“Leave no stone unturned to help your clients realize maximum profits from their investment” – Arthur C. Nielsen
It’s time to determine who you will be working with. This is how you narrow down your target market as much as possible so you can easily find the people that will benefit from the information you have to share. It is more important to know who your clientele is than choosing a great product to create and sell that you think lots of people like.
Remember, you want to think about the type of people you will want to work with long term. Choose to create a product that will cater to the people you like to be around. This will not guarantee that every person you deal with is a peach but at least you will be excited to get up in the morning because you enjoy being around the people you are helping.
You may not know exactly who your clientele is until you get out and inspect. You will naturally attract certain types of people based on your personality. Once you clarify your demographic you will be able to search for the types of publications they read, figure out where they hang out, and what their hobbies are. For example, if you decide your audience is single parents age 18-30, you can probably use social media platforms such as Facebook and Pinterest to promote yourself. However, if your audience is
professional males who are in senior management positions, you will probably want to use Linkedin or other advertising routes.
Other things to think about are what industry your clientele is in and what part of the world or country they are in. Think about their lifestyle in order to figure out how long to make your programs. If your clientele is young single moms, chances are it will be easier for them to jump on a call or listen to a call instead of meeting you at your home or going on a weekend retreat.