“Only one who devotes himself to a cause with his whole strength and soul can be a true master. For this reason mastery demands all of a person.” – Albert Einstein
The next step to be a great entrepreneur is figuring out what you are qualified to help people with. Consider your qualifications, certifications, training, and education. You do not necessarily have to have a certification. Many successful people do not. Your skill sets will come from both professional and life experience. Many times doing great business is walking people through how you overcame certain roadblocks in all the different areas of life.
Make notes of your accomplishments and success stories. This will also be valuable information you can share in your biography on your website and in your other marketing material. Think of the places you have worked and the topics you are knowledgeable about. Maybe it’s something you know because it’s been a hobby for a long time or something your family taught you.
You may be knowledgeable in a variety of topics but try to choose the one you are most passionate about that you can see yourself talking about a lot. That being said, choose a topic that is not boring to you. This is on a case-by-case basis. Do not worry if your topic is very specific, that can actually help you find your target audience easier and differentiate you from other.
People will want to know what makes you a master on your chosen topic. Collect the information that will help people understand why you are the go to person for your field. If you are an expert on harvesting grapes for wine in a specific region of the country, you will be able to help winemakers grow their business. Remember, any knowledge is valuable as long as you make the useful information accessible for people in a systematic and easy to understand way.
If you have worked for a couple of years, have trainings or a degree, chances are you have enough knowledge. Of course there are entrepreneurs who have failed before or dietitians who are fat or stock market experts who are broke. Don’t choose to talk about a subject you are not good at because your business is going to be built around referrals and customer testimonials. That seems like an obvious piece of advice but be real with you first.
Tackle any glaring issues that could lead to hypocrisy on your business path.